DriGrip Sales & Marketing Team Attends ICAST 2009

[Robert Wiebel]

The International Convention of Allied Sportfishing Trades, better known as ICAST, is the world’s largest sportfishing trade show. The show was held at the Orange County Convention Center, July 15–17. ICAST is the cornerstone of the sportfishing industry, helping to drive sportfishing companies’ product sales year round. From buyers to media to exhibitors, ICAST annually attracts 7,000 members of the international sportfishing community to the Convention Center. The DriGrip booth was located close to the Shimano and Rapala booths. The DriGrip team was composed of Pat and Terry Landers, Mel Wilt, Mike Hall, Tom Wienckoski, Robert Wiebel and Nancy Twombly. Over the three day show, the team took turns manning the booth. This year, a LCD screen played two DriGrip Sunscreen commercials by Captain Norm Isaacs (Big Game Fishing The World) and Captain Eric Ciocher (Ultimate Catch). Captain Norm and Captain Eric both came by the booth to meet the DriGrip team and to share their DriGrip experiences with booth visitors. Throughout the three-day event, DriGrip made many more dealer, distributor and sales rep connections than last year in Las Vegas. It was a good show for DriGrip. We anticipate increased sales from ICAST 2009. See ICAST 2009 posted photos.